Not everybody drinks to get drunk. Some do it purely to socialize or get pleasure from tasty drinks. If you’re one in every of these individuals, Ghia’s non-alcoholic drinks may be for you. They are praised for capturing the spirit of alcoholic drinks with out alcohol. Ghia’s founder, Melanie Masarin appeared on season 14 of Shark Tank to pitch her startup. As of 2024, Ghia is value an estimated $3 million.
About the Founder
Melanie Masarin grew up in Lyon, France however relocated to Rhode Island, to research economics at Brown University. She finally settled in Los Angeles, California, the place she launched Ghia.
The French magnificence labored as a monetary analyst at Goldman Sachs and moved to American Eagle Outfitters to change into a company technique affiliate. Melanie’s CV additionally contains senior roles on the DIG restaurant chain and Glossier.
Founding the Company
When she was a child, Melanie’s household loved the Mediterranean aperitivo tradition through the summer season. They gathered, cooked, and ate with mates till daybreak. Of course, alcoholic drinks have been current. Melanie needed to recreate the identical ambiance with out involving alcohol.
She began Ghia in November 2019 and raised a seed spherical of $480,000 from two buyers. The firm gained a whole lot of traction with the rise of the sober-curious motion, the place individuals query how alcohol impacts them.
Furthermore, her model was acknowledged as the primary non-alcoholic drink to obtain the Esquire Drink of the Year award in 2020. A yr later, Ghia’s year-over-year wholesale income grew from $10,000 to a powerful $180,000.
Getting on Shark Tank
Melanie Masarin’s startup has nice potential however the entrepreneur wants capital and somebody with the best connection to assist with development. Some of the Sharks don’t like investing in beverage firms because it’s a aggressive business. Millions will want to be invested in a model to break into the non-alcoholic drinks markets.
The founder is doing properly on her personal as Ghia has already obtained consideration from main media retailers, corresponding to Vogue, Vice, The New York Times, and Bon Appétit.
After Shark Tank
Although their episode simply aired, showing on nationwide tv will give a model a large increase. Ghia drinks may be bought on DrinkGhia.com and at chosen eating places, bars, and lodges within the US. They are stated to be buyer favorites in retailers corresponding to Boisson, Spirited Away, and Soft Spirits.
The drink is obtainable in over 52 international locations by means of their partnership with Mayple! The firm’s best-selling drink, the Apéritif, advantages loads from the Dry January pattern. Ghia’s orders elevated by 40% within the final Dry January.
Ghia has a mean ranking of 4.2 stars from 189 evaluations on ThingTesting.com. The firm has some movie star prospects together with Antoni Porowski and Priyanka Chopra who love these alcohol-free drinks.
Currently, Ghia is valued at an estimated $3 million. If Ghia can handle to attain $20 million in annual gross sales, it’s probably they are going to be acquired by a big drinks firm.
