The ad for Dairylea cheese, a model of US
snacks large Mondelez, had been proven on British video-on-demand companies in
August final yr.
It featured two ladies, aged six and eight,
hanging upside down from a soccer goalpost, discussing the place meals went once you
grasp upside down. One of the women then ate a chunk of Dairylea cheese.
The Advertising Standards Authority stated
kids may attempt to emulate the women, and one individual had complained {that a}
three-year-old relative had eaten meals while hanging upside down after seeing
the ad.
Mondelez stated the ad was aimed toward mother and father, and
had been proven solely on programming for adults. The ladies have been shut sufficient to
the bottom to be protected from falling, and adults supervising them may very well be seen
within the background. However, the ASA concluded these weren’t enough elements
to scale back the chance of hurt.
