The odor of used diapers is disagreeable, to say the least! Thankfully, you don’t have to endure from the stink should you unfold some Diaper Dust contained in the diaper earlier than rolling it up. The distinctive deodorizing powder was created by Regina Crisci, who pitched the product on Shark Tank and obtained a take care of Mark Cuban. As of 2024, Diaper Dust is value an estimated $300,000.
About the Founder
Regina Crisci resides in Winterville, North Carolina, however used to dwell in Boonsboro, Maryland, the place she completed highschool. She began her nursing research in Italy however ultimately accomplished them at Frederick Community College.
In 2014, Regina earned her skilled license and obtained employed at Meritus Medical Center. After a number of years, she took on the position of a contact or journey nurse, filling in short-term positions in high-demand areas. With her husband Bobby, she had a child boy named Maddox, who impressed her to change into an entrepreneur.
Founding the Company
While caring for Maddox, Crisci all the time discovered the odor of her son’s diaper insufferable. She had all the time wished to make an answer for it, and when the pandemic occurred, she had her probability.
The mother of 1 tried totally different formulation and found the appropriate mixture of sodium bicarbonate and activated charcoal. She manually blended the substances in a compost machine in her yard, and the Diaper Dust was born.
It was the primary diaper deodorizing powder available on the market, and it launched in 2020. The founder first offered to her family and friends earlier than logging on. However, her gross sales had been solely $3,000 after months of being in enterprise.
Shark Tank Appearance
Regina Crisci’s income was low in 2024 because the startup was solely a aspect hustle. Plus, she didn’t understand how to navigate the trade and was in determined want of a mentor. She appeared on season 13 of Shark Tank, in search of $75,000 for 40% fairness.
The Sharks examined the product through the use of diapers with a prank spray, and so they had been satisfied that it labored. However, they immediately obtained reluctant after listening to in regards to the gross sales. The Sharks backed out one after the other, considering that the startup was too early for an funding. Emma Grede suggested her to collaborate with “mum influencers” to promote the product.
Mark Cuban was the one one who didn’t exit. He was hesitant at first however was swayed by Regina’s enthusiasm. Cuban kindly agreed to provide Regina what she requested for.
After Shark Tank
Once the episode aired on tv, Diaper Dust was overwhelmed with orders. She wasn’t ready for this surge and shortly offered out. The enterprise suffered from provide chain points because of this.
Under the steerage of Mark Cuban and his workforce, she dealt with it very nicely. Now you should buy Diaper Dust on Amazon and its official web site, TheDiaperDust.com. The product has a 4.4-star ranking from 64 critiques on Amazon. All the critiques are optimistic and it clearly works as marketed.
Sales are higher than earlier than, although evidently Regina remains to be engaged on the enterprise part-time. She is engaged on scaling operations and bettering distribution. Currently, Diaper Dust is value an estimated $300,000. She did an interview with Joe Pardo on YouTube and gave an amazing perception into her expertise on the present.
