Korean delicacies is scrumptious, and one in all its staple dishes is kimchi. Mama O’s Premium Kimchi is an genuine recipe made the standard approach in Brooklyn, New York. Founders, Kheedim Oh and Myung Oh appeared on season 14 of Shark Tank to get a deal. As of 2024, Mama O’s Premium Kimchi is price $2.5 million.
About the Founder
Kheedim Oh is the son of South Korean immigrants who settled in Maryland, United States. He moved to Washington, DC, to check audio engineering at American University. After faculty, he lived in New York City.
Though he has a level, Kheedim by no means actually labored a typical 9-to-5 job. He thought-about himself a hustler, usually taking totally different gigs to make ends meet.
Contrary to what many might imagine, he beloved his life-style. One of his major aspect hustles was DJing and he spent a whole lot of time attempting to interrupt via within the leisure trade.
Founding the Company
One day, Kheedim craved kimchi however didn’t like what close by shops bought. So, he referred to as his mother to show him methods to make his personal kimchi. It required a 50-pound crate of greens, which he couldn’t end on his personal.
He gave a few of it to his associates, utilizing solely a skateboard to hold the field. On one in all his journeys, he stopped in a meat store, the place the butcher mentioned meat is finest paired with kimchi. Kheedim tried promoting the product and got here up with a catchy model identify.
When he received severe concerning the enterprise in 2008, he moved from numerous locations to supply kimchi for shops and eating places. He received into Whole Foods and began advertising and marketing on Facebook to draw extra clients.
Getting on Shark Tank
Mama O’s Premium Kimchi finally turned a nationwide model and regardless of powerful financial situations in 2024, the corporate was acknowledged by Forbes for its sturdy development. Kheedim Oh did all this with out buyers.
All this time, he has been working with a small group of people to create conventional kimchi. However, he wants extra capital to complement his increasing viewers and product line.
After Shark Tank
Mama O’s Kimchi is already doing effectively, however showing on the present will additional enhance its gross sales. They are primarily specializing in decreasing working bills and rising gross sales via their e-commerce retailer. The firm employed a advisor for seven months to enhance its operations and logistics. The enterprise needs to be effectively ready to deal with an enormous bounce in gross sales.
Apart from plain kimchi, additionally they began promoting kimchi pastes and kits. Mama O’s has a manufacturing facility in Brooklyn and is promoting kimchi to native grocery shops, eating places, and bodegas.
Their merchandise are bought internationally, and it’s significantly standard within the UK. They are additionally out there in Whole Foods, Fairway, Amazon, and their web site, KimchiGuidelines.com.
Most of the kimchi merchandise have a score of over 4 stars on Amazon and had been ranked by tastingtable.com because the fifth finest Kimchi model. The firm makes an estimated $400,000 in annual income and is price $2.5 million.
