People affected by medical circumstances usually want to make use of drugs however don’t have a handy approach to retailer it. Enter Stealth Bros and Co., they create trendy kits to retailer capsules, injections, and different paraphernalia in a extra organized manner. Founder Braxton Fleming, appeared on Shark Tank and acquired a cope with Barbara Corcoran and Mark Cuban. As of 2024, Stealth Bros and Co. is value $500,000.
About the Founder
Braxton Fleming is a transgender man from Mays Landing, New Jersey. He was born feminine to entrepreneurial dad and mom. However, his first profession selection was to be a nurse, and he earned his LPN certification in 2008 at Kean University.
He was raised by dad and mom who have been supportive of his life selections rising up. When the New Jersey native turned 27, he realized one thing was lacking. That’s when Braxton realized he was transgender.
While making the transition, he watched YouTube movies of different folks from the LGBTQ group. With 11 years of expertise working as a nurse, he seen most of them have been working towards unsafe medical habits, and he wished to assist.
Founding the Company
He began Stealth Bros and Co. in December 2017 with the aim of supporting underrepresented medical communities. Braxton additionally wished to earn a living to pay for surgical procedure, and remedy to present his chest a extra masculine look.
Fleming did all of the work alone, making modern all-in-one Dopp kits with totally different designs within the basement of his dwelling. Braxton made sufficient cash through the first yr to cowl the price of his surgical procedure.
Outside of the transgender group, the product additionally appeals to people with diabetes, HIV, and girls present process IVF. In 2021, the enterprise made $147,000 solely via e-commerce.
Shark Tank Appearance
In 2024, Braxton Fleming’s firm was rising quickly because of influencer advertising and marketing. Despite this, he wanted to lift extra capital to scale operations. He appeared on season 14 of the present, in search of $200,000 for 15% fairness.
The pitch went properly, and all of the Sharks cherished the product and its function. As a girl who has expertise with IVF, Barbara Corcoran was the primary to make a suggestion. She provided $100,000 in money and $100,000 in a line of credit score for 20%.
Cuban spoke briefly with Barbara and agreed to crew up together with her to separate the deal. Similar to Barbara, Cuban wished to assist the trigger and was much less involved about making a revenue. Braxton tried to counter at 18%, however the two Sharks stood their floor.
After Shark Tank
As of September 2024, Stealth Bros & Co. has yr-to-date gross sales of $110,000 which is a 40% enhance over 2021. The episode solely aired on September thirtieth however among the package designs have been already bought out after the present.
The firm just lately obtained a purchase order order from a big retailer however that hasn’t been disclosed but. The merchandise can be found on Amazon and StealthBrosCo.com. They presently promote three merchandise: Jr. Dopp kits, Original Dopp kits, and Stealth Sharps Disposal, which may be purchased in bundles.
Stealth Bros & Co’s social media accounts have seen a bump in followers as their Instagram account now has over 22,600 followers! Given its solely early days, the cope with Mark and Barbara hasn’t closed but.
