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Beaujolais Nouveau Day 2024: History, Significance and Celebrations

Beaujolais Nouveau Day is yearly celebrated on each third Thursday in France which implies this 12 months it falls on seventeenth November. This day celebrates and promotes Beaujolais Nouveau wine! 

Beaujolais nouveau is a pink wine constructed from Gamay grapes produced within the Beaujolais area of France. It is a vin de primeur, fermented for only a few weeks earlier than being launched on the market on the third Thursday of November. 

Owing to its proximity to Thanksgiving, many in America select this crimson pink wine with a refreshing, fruity style as an accompaniment to their vacation meal. The wine is fermented for just a few weeks utilizing the purple-colored Gamay grape grown completely within the Beaujolais sub-region of Burgundy. 

Event Beaujolais Nouveau Day
Date November 17, 2024
Day Thursday
Significance The day celebrates and promotes Beaujolais Nouveau wine
Observed by United States

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Beaujolais Nouveau Day History: 

As far again because the 1800s, Beaujolais growers would collect to rejoice the top of the harvest by toasting the classic with a few of the younger wine produced that 12 months. (This is a part of the French custom of vin de primeur, or “early wines”, launched in the identical 12 months as harvest, which 55 appellations in France are allowed to supply.) During this time, Lyonnais barkeepers and restaurateurs had been within the behavior of shopping for barrels of this new Beaujolais wine, that had been pressed in September and able to serve in November. Though the harvest of Beaujolais Nouveau has been celebrated for hundreds of years, this domestically grown wine was little identified outdoors its area till WWII. 

The new wine was served through pitchers dipped into barrels. The barrels had been generally transported just by floating them down the Saône river. Once the Beaujolais AOC was established in 1937, AOC guidelines meant that Beaujolais wine might solely be formally offered after 15 December within the 12 months of harvest. These guidelines had been relaxed in November 1951, and the Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set 15 November as the discharge date for what would henceforth be often known as Beaujolais nouveau. In 1985 the Institut National des Appellations d’Origine (INAO) established the third Thursday of November to permit for a uniform launch date for the wine.

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Some members of the UIVB noticed the potential for advertising Beaujolais nouveau by capitalising on quick distribution of the classic, beginning with a race to get the primary bottles to Paris. In the Sixties, races from English golf equipment rewarded the drivers who returned the quickest with probably the most wine (generally leading to spare tyres being left in Beaujolais). There continued to be extra media protection, and by the Nineteen Seventies it had develop into a nationwide occasion. The races unfold to neighbouring international locations in Europe within the Nineteen Eighties, adopted by North America, and within the Nineties to Asia. 

Until 1972, New York was the one US metropolis to import Beaujolais nouveau. That 12 months, Minneapolis turned the second US metropolis to import it; now, it’s out there in most US metropolis areas, and in lots of massive cities throughout the globe. The wine was launched from France at 12:01 on the third Thursday of November. During the 2000s the discharge guidelines began to calm down, with the wines shipped forward of time, and launched to native markets at 12:01 a.m. native time. Starting within the 2010s, it began to be despatched to retailers forward of the third Thursday, with instruction to not promote it till the third Thursday. 

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Beaujolais Nouveau Day Significance: 

Beaujolais Nouveau – that much-ballyhooed cherry-red coloured classic that is greatest served chilled is clearly not for wine snobs. This contemporary and fruity pink is the results of a fast fermentation course of that finally ends up with a tasty, clear wine that’s loved by palates the world over. The Gamay grapes that go into Beaujolais Nouveau are handpicked within the Beaujolais province of France. The wine really originated a few century in the past as an inexpensive and cheerful drink produced by locals to rejoice the top of the harvest season. Beaujolais Nouveau owes its simple drinkability to a winemaking course of referred to as carbonic maceration, also called whole-berry fermentation. This approach preserves the contemporary, fruity high quality of the grapes with out extracting bitter tannins from the grape skins. 

Beaujolais nouveau is a purple-pink wine reflecting its youth, bottled solely 6–8 weeks after harvest. The methodology of manufacturing means that there’s a greater acidity and little or no tannin. Nouveau could have very shiny, contemporary, pink fruit flavors, similar to cherry, strawberry, and raspberry, together with fruity ester flavours of banana, grape, fig and pear drop. The wine is really helpful to be barely chilled to 13 °C (55 °F). Beaujolais-Villages Nouveau tends to be a bit extra purple, a bit richer, and have a bit extra intense fruity flavors. Beaujolais nouveau is meant for quick ingesting. It has been described as “wine of this vintage, fresh as the memory of harvest and raw as the experience of the year, unpolished by time, a reflection of the emotion of the moment.” 

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Beaujolais Nouveau is supposed to be drunk younger. Most vintages ought to be consumed by the next May after its launch. However, in glorious vintages (similar to 2000) the wine can dwell for much longer and might be loved till the subsequent harvest rolls round. Today, there are a number of dozen vintners making this widespread pink. The Beaujolais area is 34 miles lengthy from north to south and 7 to 9 miles huge and residence to almost 4,000 vineyards which produce twelve officially-designated forms of Beaujolais often known as AOCs. They embrace a few of the best and priciest grand crus (huge classic) wines round, together with Fleurie and Cote de Brouilly. The most typical two are the Beaujolais and Beaujolais-Villages, the previous of which account for half of the area’s annual output. 

As far as wines go, Beaujolais Nouveau is actually on the much less complicated aspect of the spectrum. According to wine critic Karen MacNeil, “Drinking it gives you the same kind of silly pleasure as eating cookie dough.” But let there be little doubt: Beaujolais Nouveau is basically a harvest celebration, with the principle fervor centered on the spirit of newness. It could not have come at a greater time for America. With the vacation falling the week earlier than Thanksgiving, Beaujolais Nouveau has develop into a go-to pairing with roast turkey and cranberry sauce. In reality, the wine has gained gastronomic significance in its residence nation, inspiring French cooks to make renditions of conventional Burgundy dishes similar to Coq au Vin and poached pears. 

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Beaujolais Nouveau Day Celebrations: 

This “Beaujolais Day” is accompanied by publicity occasions and heavy promoting. The conventional slogan, even in English-speaking international locations, was “Le Beaujolais nouveau est arrivé!” (actually, “The new Beaujolais has arrived!”), however in 2005 this was modified to “It’s Beaujolais Nouveau Time!”. In the United States, it’s promoted as a drink for Thanksgiving, which at all times falls precisely one week after the wine is launched (on the fourth Thursday of November).

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​Beaujolais Nouveau Day is marked in France on the third Thursday in November with fireworks, music and festivals. Under French regulation, the wine is launched at 12:01 a.m., simply weeks after the wine’s grapes have been harvested. Parties are held all through the nation and additional afield to rejoice the primary wine of the season. There are about 120 Beaujolais Nouveau associated festivals held within the Beaujolais area as part of celebrations on today. 

The most well-known —Les Sarmentelles—is held within the city of Beaujeu, the capital of the Beaujolais area. Kicking off within the early night the day earlier than Beaujolais Nouveau, the five-day pageant options wine tasting, dwell music and dancing. During the afternoon on Beaujolais Nouveau Day, a heated tent presents wine and a spread of native meals for guests to pattern. 

There can be a tasting contest that includes all the twelve sorts of Beaujolais, wherein the winner nets his or her weight in Beaujolais-Villages. In the night, a torch lit parade honours the farmers that made the wine. Fireworks at midnight mark the discharge of the brand new wine, which is then drank till daybreak. 

Most Searched FAQs on Beaujolais Nouveau Day: 

1. When is Beaujolais Nouveau Day celebrated? 

Beaujolais Nouveau Day is yearly celebrated on each third Thursday of November in France. 

2. Can you retailer Beaujolais Nouveau to drink later, like different wines? 

No, Beaujolais Nouveau ought to be drunk as quickly as attainable and actually by no means after May subsequent 12 months. Essentially, it has a six-month shelf life, after which its flavors flatten and it loses its style. 

3. Why is Beaujolais Nouveau celebrated? 

Historically, Beaujolais Nouveau was made to rejoice the top of harvest. The wine was launched early on the third Thursday in November, simply after midnight, to be precise. This rapidly turned labelled “Beaujolais Nouveau Day” and was marked with races to get bottles of the brand new wine to markets all throughout the globe.


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